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Thread: Letter from America: why Wii U isn't selling - Article I agree with.

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    Senior Member hexskrew's Avatar
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    Letter from America: why Wii U isn't selling - Article I agree with.

    Letter from America: why Wii U isn't selling • Blogs • Eurogamer.net

    Following a price cut of $50, Wii U sales rose 200% from August to September, which sounds really encouraging until you consider that a 200% increase of a few tens of thousands really isn't much. Doubly so, when you also factor in the machine has now been on sale for a year and is about to face some seriously stiff competition when Sony and Microsoft roll out their big guns.

    There are a whole variety of reasons why Wii U isn't selling, and I talked about one of the big ones in a news story I wrote earlier this week - which is that it's simply not being pushed at retail. An IHS analyst recently did some “secret shopper” testing where she went to a series of retailers and asked them questions about the Wii U. Most couldn't even tell her the difference between a Wii and Wii U. I've heard this from multiple sources, and even seen it for myself, being told, “It's kinda the same as a Wii, but it has a tablet.” Ultimately, my greater point is that Nintendo has done a half-assed job in explaining what a Wii U is - and from retail to consumers, there's an alarming lack of understanding (or worse, a complete misunderstanding) of what it is.

    It's a shame, because the machine has some really good games available for it, but with the industry at large simply not supporting it very well, and instead focusing on the ease of dual-development between Xbox One and PS4, Wii U is going to have a tough time breaking out of the hardcore market into the mass market. Of course, Nintendo will survive even if the Wii U continues to limp along at its current rate, but to me, it's a shame that such a fun machine is being overlooked by so many who'd very likely enjoy its charms.


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    Too be honest, why would average users buy a console that gets panned time and time again from every major media power. You give me one review or article about the Wii U praising it and I can find you 10 bad ones that claim ridiculous things.

    How does anyone expect a console to see improved sales until there are enough units in the world for actual owners to start spreading truth about the system. Everyone I know that has one, albeit few people, love the system and the games. There are plenty to choose from I have probably 8 awesome disc copies and a number of things off the eshop. I am happy and so should the rest of the owners.

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    Just flipping through the sales papers proves that retailers aren't being very supportive of the Wii U. Just yesterday, I was flipping through the video game section for multiple stores, and they were advertising "Batman Origins." Not one of the ads even mentioned the game being available for the Wii U. Just PS3 and XBox 360. This was not the first time this has happened.

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    eh, Nintendo still has the 3DS if Smash and Mario Kart can't pick up the Wii U, so I am not very scared for Nintendo.
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    Quote Originally Posted by PioneerCinema View Post
    Too be honest, why would average users buy a console that gets panned time and time again from every major media power. You give me one review or article about the Wii U praising it and I can find you 10 bad ones that claim ridiculous things.

    How does anyone expect a console to see improved sales until there are enough units in the world for actual owners to start spreading truth about the system. Everyone I know that has one, albeit few people, love the system and the games. There are plenty to choose from I have probably 8 awesome disc copies and a number of things off the eshop. I am happy and so should the rest of the owners.
    The only way to get the Wii U selling is by placing a Wii U in every retailer that sells video game hardware and software. The Wii U is a console in which a person needs to have actual contact with before they can really learn to appreciate what a great console it is. It's not like the PS4 or the Xbox One which are simply better versions of their predecessors, so people know what they're getting. The Wii U is a completely different machine from the Wii which is why I'll never understand why they named the console "Wii U".
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    Quote Originally Posted by I AM ERROR View Post
    eh, Nintendo still has the 3DS if Smash and Mario Kart can't pick up the Wii U, so I am not very scared for Nintendo.
    I'm sure the Wii U will pick up in 2014. As good as many of the titles on the Wii U are, the bigger hitters like SSB, Zelda U and Mario Kart 8 are what will bring in gamers.
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    Quote Originally Posted by JFB1989 View Post
    I'm sure the Wii U will pick up in 2014. As good as many of the titles on the Wii U are, the bigger hitters like SSB, Zelda U and Mario Kart 8 are what will bring in gamers.
    To play the devil's advocate, the GameCube had entries in all of those series but didn't do so hot. It's likely that sales will pick up but unless Nintendo starts to ADVERTISE there's a chance sales won't pick up to the level they need and deserve to. Nintendo needs to get the word out is the bottom line. Half the reason retailers don't put the Wii U logo on their ads is because the people that make up the ads don't know about the Wii U either, at least that's my theory.

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    Quote Originally Posted by wu_wei_lion View Post
    To play the devil's advocate, the GameCube had entries in all of those series but didn't do so hot. It's likely that sales will pick up but unless Nintendo starts to ADVERTISE there's a chance sales won't pick up to the level they need and deserve to. Nintendo needs to get the word out is the bottom line. Half the reason retailers don't put the Wii U logo on their ads is because the people that make up the ads don't know about the Wii U either, at least that's my theory.

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    I think at some places like Gamestop, Wii U is purposely not advertised by those places and they spread misinformation to customers on purpose

    but other than its like you said, Nintendo needs to freakin advertise the Wii U like they did Wii,otherwise they're screwed imo and it will continue selling at the pace its doing and never hit a full stride
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    Or Nintendo could do some advertising of their own...
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    IMO, the timing of this letter is a bit foolhardy. WiiU is currently selling better right now because of its price cut AND Zelda WWHD. So far I haven't seen any sign of its momentum slowing. Didn't he read the report that WiiU sales jumped 200%? Do you really think they'll send Mario 3D World out to die with zero marketing? No, they will not. They're already marketing the title in Japan. That's a sign that the U.S. will follow soon after.
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    They need to advertise the difference.
    They should actually do a campaign about wii vs. wii u... like have someone come over and they are going to play nsmbu or something and the person says - what's that thing you've got there for your wii - is that an add on tablet ?
    And the owners says - no , silly - thats the new wii U! it has all the great stuff the wii had, but now in hd and with a tablet! Its like a wii on steroids, bro!
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    Quote Originally Posted by scotto46 View Post
    They need to advertise the difference.
    They should actually do a campaign about wii vs. wii u... like have someone come over and they are going to play nsmbu or something and the person says - what's that thing you've got there for your wii - is that an add on tablet ?
    And the owners says - no , silly - thats the new wii U! it has all the great stuff the wii had, but now in hd and with a tablet! Its like a wii on steroids, bro!
    or just have an anti xbox and playstation ad that shows a bunch of dudebro like gamers playing ps/xbox and making fun of the wii u owner and then have a caption ''if you owned a Wii, you could only do this'' and have the person throw a Wii remote at the other guys and then proceed to get his ass kicked

    then a caption ''but if you had a Wii U, you could do this!'' and show the ps/xbox fans making fun of him again and then the guy starts beating the crap out of the other two guys with the wii u gamepad and after they're ko'd,he just turns to the camera and gives a thumbs up

    ''That's the Wii U difference''
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    Quote Originally Posted by GameNChick View Post
    or just have an anti xbox and playstation ad that shows a bunch of dudebro like gamers playing ps/xbox and making fun of the wii u owner and then have a caption ''if you owned a Wii, you could only do this'' and have the person throw a Wii remote at the other guys and then proceed to get his ass kicked

    then a caption ''but if you had a Wii U, you could do this!'' and show the ps/xbox fans making fun of him again and then the guy starts beating the crap out of the other two guys with the wii u gamepad and after they're ko'd,he just turns to the camera and gives a thumbs up

    ''That's the Wii U difference''


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    I think that's a terrible idea.

    Nintendo doesn't throw proverbial mud and it shouldn't start doing it now.
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    Quote Originally Posted by JFB1989 View Post
    I think that's a terrible idea.

    Nintendo doesn't throw proverbial mud and it shouldn't start doing it now.
    It's the proverbial part I got a kick out of!!


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    Quote Originally Posted by JFB1989 View Post
    The only way to get the Wii U selling is by placing a Wii U in every retailer that sells video game hardware and software. The Wii U is a console in which a person needs to have actual contact with before they can really learn to appreciate what a great console it is. It's not like the PS4 or the Xbox One which are simply better versions of their predecessors, so people know what they're getting. The Wii U is a completely different machine from the Wii which is why I'll never understand why they named the console "Wii U".
    Many stores have this and the ones that have it out in the open seem to get some attention but I have been in stores where the display is not fully set up or hidden in a corner. It also seems that the Nintendo Display does not get the attention it deserves when a new game is released for the platform. Heck when GTA V came out the Best Buy near me had the game all lined up by the the demo stations and promo material everywhere around the system. Then when Skylanders came out they had a display at the front of the store with no Wii U versions of the game on display. Then no display by the Wii U demo station and no Wii U versions of the game to be found anywhere on the sales floor.

    Some of this is Nintendo's fault but a lot of the blame falls on the retailer too.
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    Senior Member Kennyj's Avatar
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    When we had a recent poll as to why the Wii U wasn't selling, I picked "Consumer Confusion" over advertising and games. I still believe that is hurting the Wii U. The name is partly to blame. Advertising can fix it. Games can also somewhat fix it (How do I play Super Mario 3D World... Oh, I need a Wii U... oh it's an HD console).

    Nintendo can fix this... What's odd is that they don't seem to be putting much effort -- at least in North America. There was an article recently about how Nintendo of Europe was trying to remedy some of this -- including sending out letters to people who previously purchased the Wii.
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    Quote Originally Posted by bobiroc View Post
    Some of this is Nintendo's fault but a lot of the blame falls on the retailer too.
    This is something a lot of people seems to have difficulty understanding. They blame nintendo for everything while some retailers are just being ignorant on purpose.
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    Well, considering the amount of advertising I am witnessing for the PS4 and even the PS3 (yes, I am seeing ads for the three), they are falling behind. I have only seen Pokemon X and Y ads for Nintendo in the last three weeks practically. It wouldn't hurt for them to put out at least some ads for the U, or they will get trounced in the upcoming season IMO. Don't just wait for Kart 8 and SSB.
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    Quote Originally Posted by megamanultra View Post
    Well, considering the amount of advertising I am witnessing for the PS4 and even the PS3 (yes, I am seeing ads for the three), they are falling behind. I have only seen Pokemon X and Y ads for Nintendo in the last three weeks practically. It wouldn't hurt for them to put out at least some ads for the U, or they will get trounced in the upcoming season IMO. Don't just wait for Kart 8 and SSB.
    Well, WiiU IS selling better than it has recently, and I don't really believe Nintendo is just going to sit back and do nothing this Thanksgiving. A game like Super Mario 3D World will absolutely be surrounded by marketing. I wouldn't count them out. Yes, they COULD use more advertising, but I'm sure they'll get there.
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    Quote Originally Posted by megamanultra View Post
    Well, considering the amount of advertising I am witnessing for the PS4 and even the PS3 (yes, I am seeing ads for the three), they are falling behind. I have only seen Pokemon X and Y ads for Nintendo in the last three weeks practically. It wouldn't hurt for them to put out at least some ads for the U, or they will get trounced in the upcoming season IMO. Don't just wait for Kart 8 and SSB.
    So true. They really need to pull their boots out of their A*%es and get moving on the darned commercials already! However I am starting to think that they just don't care about advertising the way it seems...

    Quote Originally Posted by JTurner View Post
    Well, WiiU IS selling better than it has recently, and I don't really believe Nintendo is just going to sit back and do nothing this Thanksgiving. A game like Super Mario 3D World will absolutely be surrounded by marketing. I wouldn't count them out. Yes, they COULD use more advertising, but I'm sure they'll get there.
    They strictly need more advertising. There is next to none, and has been that way for some time. An add in a magazine here, and some strange off the wall and vague commercial there is NOT going to help Nintendo sell the console..

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    Quote Originally Posted by hexskrew View Post
    So true. They really need to pull their boots out of their A*%es and get moving on the darned commercials already! However I am starting to think that they just don't care about advertising the way it seems...


    They strictly need more advertising. There is next to none, and has been that way for some time. An add in a magazine here, and some strange off the wall and vague commercial there is NOT going to help Nintendo sell the console..


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    A commercial campaign where players are shown playing Wii variants of their Wii U counterparts I think is in order! Having the player shown playing Super Mario Galaxy then have him switch over to Wii U playing Super Mario 3D World, or playing Mariokart Wii with the Wii-wheel and switch to Mariokart 8 and the Gamepad. These kind of jarring comparisons might just be what Nintendo needs to boost sales and get people excited, illustrating the huge differences between these two systems and the value inherent in the Wii U! I'd also include a commercial where a very short clip of Zelda U is shown with a "coming soon" attached, just for good measure!
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    There's also marketing in Japan. I noticed Nintendo doing this for Super Mario World 3D. And yes, they have indeed been stepping up their efforts in Europe. Part of me wonders if they're waiting for November to go all out.
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    Retro Collector PKUltima's Avatar
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    Quote Originally Posted by JTurner View Post
    There's also marketing in Japan. I noticed Nintendo doing this for Super Mario World 3D. And yes, they have indeed been stepping up their efforts in Europe. Part of me wonders if they're waiting for November to go all out.
    Can you send me a link on what kind of advertising they're doing in Japan?
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    Quote Originally Posted by PKUltima View Post
    Can you send me a link on what kind of advertising they're doing in Japan?
    Nintendo Starting Early In-store Marketing for Super Mario 3D World in Japan | PLAYERESSENCE

    Right here.
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    Retro Collector PKUltima's Avatar
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    This is definitely a step in the right direction. Although, I think Nintendo should require everybody that works in the games department at their store to wear cat suits in order to promote Super Mario 3D World
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    Quote Originally Posted by PKUltima View Post
    This is definitely a step in the right direction. Although, I think Nintendo should require everybody that works in the games department at their store to wear cat suits in order to promote Super Mario 3D World
    Something else I remember: when Super Mario 3D Land debuted, they turned Times Square into a replica of Mario's world. I have a feeling that we may see something similar this November.

    As for advertising, Furious Francis on Playeressence had this rationale:

    advertising is expensive. but Nintendo is adverting. The only thing is they are advertising on channels you and many online gamers don't watch: Cartoon Network and Nickelodion.

    I have a daughter, so I see Wii U commercials for Pikmin 3, Just Dance, and Scribblenauts all the time. I think Nintendo feels they don't have the software yet to advertise like MS and Sony do on ESPN, Spike, MTV, ect.

    And it seems like many people saw the Wii U commerical of just dance, because there was controversy surrounding it.

    I think you'll start seeing commericals this November for Super Mario 3D World, Wii Sports Club, and Mario & Sonic.

    But there is no way they can advertise like SOny and MS do on so many channels. Nintendo has to time it better, because they don't have the corporate overhead to advertise and market the Wii U and 3DS 247
    .
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    how long are people going to keep using the ''nintendo feels they dont have the software yet to advertise''. If this remains the same and even after November,it still stays the same it is now,then there are no more excuses lol
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    Quote Originally Posted by JTurner View Post
    Well, WiiU IS selling better than it has recently, and I don't really believe Nintendo is just going to sit back and do nothing this Thanksgiving. A game like Super Mario 3D World will absolutely be surrounded by marketing. I wouldn't count them out. Yes, they COULD use more advertising, but I'm sure they'll get there.
    Given the fact that Nintendo have barely marketed the Wii U, what makes you think it will do so this holiday period with Super Mario 3D World? Iwata admitted four or five months ago that Nintendo was guilty of relaxed marketing and yet has done nothing to remedy this.
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    Quote Originally Posted by Darth Praxis View Post
    A commercial campaign where players are shown playing Wii variants of their Wii U counterparts I think is in order! Having the player shown playing Super Mario Galaxy then have him switch over to Wii U playing Super Mario 3D World, or playing Mariokart Wii with the Wii-wheel and switch to Mariokart 8 and the Gamepad. These kind of jarring comparisons might just be what Nintendo needs to boost sales and get people excited, illustrating the huge differences between these two systems and the value inherent in the Wii U! I'd also include a commercial where a very short clip of Zelda U is shown with a "coming soon" attached, just for good measure!
    If I was you I'd apply for a Senior Marketing position in Nintendo of America's marketing division.
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  34. #34
    Senior Member Dustin's Avatar
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    Quote Originally Posted by GameNChick View Post
    I think at some places like Gamestop, Wii U is purposely not advertised by those places and they spread misinformation to customers on purpose

    but other than its like you said, Nintendo needs to freakin advertise the Wii U like they did Wii,otherwise they're screwed imo and it will continue selling at the pace its doing and never hit a full stride
    I know gamespot employees and they do not like the WiiU. I don't just mean they don't like it as a sales item-- I mean they don't like what it is about. They don't like the interface, they don't like the missing features, they don't like the lineup, and they don't feel the pricing matches the graphical output. They don't like it as a sales item for obvious reasons-- it's not selling and they don't even want it in the store.

  35. #35
    Senior Member Dustin's Avatar
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    The issues with American consumers will not be fixed-- they go to the root of how this console was designed by Japanese people for Japanese people. It's not that Nintendo couldn't have invested more in RAM and a second GPU (considering the low cost of the WiiU's GPU)-- they built a weaker system with the intent to build a quiet system. The more "power" you have in the console, the more you have to run the fans to cool those parts and Nintendo gimped the hardware in the name of noise pollution.

    Meanwhile in America...

  36. #36
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    Quote Originally Posted by Dustin View Post
    I know gamespot employees and they do not like the WiiU. I don't just mean they don't like it as a sales item-- I mean they don't like what it is about. They don't like the interface, they don't like the missing features, they don't like the lineup, and they don't feel the pricing matches the graphical output. They don't like it as a sales item for obvious reasons-- it's not selling and they don't even want it in the store.
    They must have truly despised the Wii then. Gamestop employees' job is to sell the crap they have in their store. They have the Wii U in their store whether they personally like the console or not. If they are not selling the Wii U, then they are not doing their job. Bottom line. I've worked retail selling games and I have always disliked the Xbox 360. Would I steer someone away from Xbox 360 if that's what they wanted to buy? No. Would I sell the system to a customer If I could tell that the Xbox 360 was probably the best console given his or her preferences? Yes. Gamestop employees need to stop being elitists and do their jobs if what you say is the case.
    Last edited by wu_wei_lion; 10-22-2013 at 09:39 AM.
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    Quote Originally Posted by JFB1989 View Post
    Given the fact that Nintendo have barely marketed the Wii U, what makes you think it will do so this holiday period with Super Mario 3D World? Iwata admitted four or five months ago that Nintendo was guilty of relaxed marketing and yet has done nothing to remedy this.
    You seriously believe they won't try to heavily market one of their biggest holiday games this year? A massive marketing campaign cannot be done at the snap of a finger. Such things take a great deal of planning and TV commercials are not cheap either so you have to make it count

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    Quote Originally Posted by Dustin View Post
    The issues with American consumers will not be fixed-- they go to the root of how this console was designed by Japanese people for Japanese people. It's not that Nintendo couldn't have invested more in RAM and a second GPU (considering the low cost of the WiiU's GPU)-- they built a weaker system with the intent to build a quiet system. The more "power" you have in the console, the more you have to run the fans to cool those parts and Nintendo gimped the hardware in the name of noise pollution.

    Meanwhile in America...
    By that logic, all American gamers care care about is more power and better graphics. Quieter does not exactly mean weaker. The Wii U's architecture is designed with efficiency in mind. The GPU is actually quite capable just ask Shin'en

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    Quote Originally Posted by Gabe Hoffman View Post
    You seriously believe they won't try to heavily market one of their biggest holiday games this year? A massive marketing campaign cannot be done at the snap of a finger. Such things take a great deal of planning and TV commercials are not cheap either so you have to make it count
    Perhaps, but Nintendo has known for a long time that the holiday season was coming and should have been planning far enough ahead that the marketing campaign could start well in advance. The planning stages should have long since been over. I hope the campaign starts soon because it's getting to be zero hour here. Going from a possible user base with the lack of knowledge the the Wii U even exists and the level of confusion in the people that do to an informed customer base takes time as well.

  40. #40
    Moderator Darth Praxis's Avatar
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    Quote Originally Posted by JFB1989 View Post
    If I was you I'd apply for a Senior Marketing position in Nintendo of America's marketing division.
    DUDE!!! Tell me about it!! They stopped taking my phone calls though.....think I'm on their ignore list!

    Guess that's what happens when you call Nintendo's Wii U IT team a pack of ****in' morons and solve their problem for them! Oh vanity, damn your inviting embrace!!!!!


    As for the Wii U no being pushed by Gamestop employees, I posted a while back some pictures of their game sections I took while waiting in line for a pre-order showing no clearly marked Wii U section, but what I forgot to mention was that when the Wii U was initially released it HAD it's own section with an in-store sign just like every other platform, but the manager told me he took it down! I asked him why, and he said he didn't know!!!!
    Last edited by Darth Praxis; 10-22-2013 at 10:27 AM.
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    Quote Originally Posted by Dustin View Post
    I know gamespot employees and they do not like the WiiU. I don't just mean they don't like it as a sales item-- I mean they don't like what it is about. They don't like the interface, they don't like the missing features, they don't like the lineup, and they don't feel the pricing matches the graphical output. They don't like it as a sales item for obvious reasons-- it's not selling and they don't even want it in the store.
    Funny as when I go to MY local gamestop and start yapping about things with the Wii U at check out with major AAA releases not coming, ALL the clerks FULLY back the Wii U and area heavily positive.

    I think it's just you dude. Either that or you live in a hater bubble. Just stating the facts sir.
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    Quote Originally Posted by hexskrew View Post
    Funny as when I go to MY local gamestop and start yapping about things with the Wii U at check out with major AAA releases not coming, ALL the clerks FULLY back the Wii U and area heavily positive.

    I think it's just you dude. Either that or you live in a hater bubble. Just stating the facts sir.
    I dunno if the clerks at my GameStop are just passionate gamers (like me) or if they'll just agree to anything I say to get a sale, but every game I buy in there is the greatest thing since peanut butter to those guys. Rayman Legends, The Last of Us, BioShock Infinite, Resident Evil Revelations WWHD.

    My favorite conversation in there:

    Me: "Rayman Legends for Wii U please."
    Clerk: "Dude that game looks awesome! Are you getting DK Tropical Freeze too?"
    Me: "Nah, I'll pick it up eventually but I've got too many other games to play for now"
    Clerk: "That and you don't really have that masochist look"

    Lolz!
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    Quote Originally Posted by hexskrew View Post
    Funny as when I go to MY local gamestop and start yapping about things with the Wii U at check out with major AAA releases not coming, ALL the clerks FULLY back the Wii U and area heavily positive.

    I think it's just you dude. Either that or you live in a hater bubble. Just stating the facts sir.
    You know what day say: Playaz gonna' play an haterz gonna' hate!!!

    Well hate-on hater!! I'm gonna play!

    Last edited by Darth Praxis; 10-22-2013 at 10:40 AM.
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  44. #44
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    Quote Originally Posted by Darth Praxis View Post
    You know what day say: Playaz gonna' play an haterz gonna' hate!!!

    Well hate-on hater!! I'm gonna play!


    Yup... You are always going to have haters and no offense that anyone that may work a retail location that sells video games like GameStop or Best Buy but I find that a good portion of this crowd is made up of kids or young adults that do very little to better themselves in life. These type of people often latch onto their favorite gaming platform and favorite games and to them everything else is crap. They are the sad little troll soldiers of the console war and keep fighting it because without the console war they have nothing of importance in their lives.
    I brought the Awesome. What did you bring?

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  45. #45
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    Quote Originally Posted by Gabe Hoffman View Post
    You seriously believe they won't try to heavily market one of their biggest holiday games this year? A massive marketing campaign cannot be done at the snap of a finger. Such things take a great deal of planning and TV commercials are not cheap either so you have to make it count
    Given Nintendo's past record on marketing the Wii U, I won't be holding my breath.
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  46. #46
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    The doubt everyone is expressing here is driving me nuts.
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    I never buy Nintendo consoles just to play Nintendo games. I buy them to play both Nintendo AND third party games.
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  47. #47
    Releaser of the Hounds WoodenSaucer's Avatar
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    About the OP.

    I agree with the sentiment of the letter, but let's be fair about the August to September 200% increase. Seeing how the price cut didn't happen until the 20th, and sales still doubled for the month, I'd say that's pretty encouraging.
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    Quote Originally Posted by Darth Praxis View Post
    but the manager told me he took it down! I asked him why, and he said he didn't know!!!!
    I would have reported him to his head office and complained endlessly about his total and utter incompetence to do his job in an impartial and unbiased manner.

  49. #49
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    Quote Originally Posted by WoodenSaucer View Post
    About the OP.

    I agree with the sentiment of the letter, but let's be fair about the August to September 200% increase. Seeing how the price cut didn't happen until the 20th, and sales still doubled for the month, I'd say that's pretty encouraging.
    Really? I thought they tripled to 93k.
    I never buy Nintendo consoles just to play Nintendo games. I buy them to play both Nintendo AND third party games.
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    Lack of Ads Promotion and 3rd Party Support
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