Thread: USA Ad Campaign begins tomorrow!

The above image was leaked by Nintendo so they confirm US Adverts to begin tomorrow. I suspect a running camera shot, going to all the different rooms as family's play together or by themselves, playing casual and hardcore games.

US Adverts are always better then ours .. (UK)

Ah nuts, posted in wrong place. XD

About damn time!!!!!!

Did they say where, or when?

Moved for ya

Originally Posted by the ancient gamer

Did they say where, or when?

I checked in Twitter and they said "Vsit FB page (Nintendo of America) on 11/1 for the premiere!"

Originally Posted by Drawin

I checked in Twitter and they said "Vsit FB page (Nintendo of America) on 11/1 for the premiere!"

It better be something they actually show on television, too...

Originally Posted by the ancient gamer

It better be something they actually show on television, too...

I'm sure it will be on TV too, but I guess they are putting it on their FB straight away for the hardcore fans to see first. :P

Burger King - Wii U toys commercial | GoNintendo - What are YOU waiting for?

There ya go! Was watchin some TV and saw the ad!

Anyways heres one from Gonintendo if you dont want to turn da channels all midnight

Originally Posted by Nintyfan

Burger King - Wii U toys commercial | GoNintendo - What are YOU waiting for?

There ya go! Was watchin some TV and saw the ad!

Anyways heres one from Gonintendo if you dont want to turn da channels all midnight

Well that was better than the UK ad, anyway.

Already looks better than the English commercial.

Quite enjoyed that advert, reminded me of the UK one for NSMBW when random celebrity's were singing the same tune. I would guess that it's not the actual advert in reverence to the picture in the original post, but I guess it's part of the 'campaign'.

your welcome.

Originally Posted by Nintyfan

you're welcome.

fixed

Cute, and it was better than the UK one, but it still isn't aimed at their supposed demographic, "hardcore gamers". Hope to see the regular commercial soon.

By the way that set design is crazy!

thanks for posting! could you also post a link please.

Thank you for posting this! I'll be sure to look for this commercial tomorrow on Youtube.

That Burger King ad was more for the toys and a chance to win the Wii U.

Still waitin for the non-kiddish commercials and more hard core type Nintendo is going after with Wii U.

I hope it isn't as cheesy as the UK comercial. Im not even counting the accent, but that ad was CHEE- ZEE as hell.

Yeah, that was a Burger King commercial. That wasn't the Nintendo commercial we've been waiting for. At least it's getting the word out there that the Wii U exists, though.

Sping, sping, sping, sping, sping, sping!!!

Originally Posted by WoodenSaucer

Yeah, that was a Burger King commercial. That wasn't the Nintendo commercial we've been waiting for. At least it's getting the word out there that the Wii U exists, though.

Sping, sping, sping, sping, sping, sping!!!

I wonder if we should start a "sping" meme - it could totally make "pew, pew pew" obsolete!

UK: Sping, Sping, Sping!
USA: WUBWUBWUBWUBWUBWUUUUUB

Wii U Advertising Campaign Launch Video - YouTube

Originally Posted by Drawin

UK: Sping, Sping, Sping!
USA: WUBWUBWUBWUBWUBWUUUUUB

Wii U Advertising Campaign Launch Video - YouTube

Yeah...so...they got the point across as to what the system is capable of doing. I think the whole family friendly/kids playing thing isn't going to help change the "kiddie" image.

I think I might have liked the Burger King ad better. At least this one is better than the UK ad, but that's not saying a whole lot. It's focus was a lot different--more on fun than functionality, and that's a good thing. Obviously slanting more toward casual gamers, which is probably smart, but why feature Sing so much? Maybe there will be a separate ad totally devoted to more "hardcore" games. I found it interesting Lego City was in it. Must mean it'll be out by the end of the year.

Well, this commercial is 100 times better than the UK one, but I'm still disappointed. No "hardcore" games at all. It didn't really do anything at all to change their casual image. At least it wasn't overly corny and horrible quality, like the UK commercial.

Originally Posted by the ancient gamer

I think I might have liked the Burger King ad better. At least this one is better than the UK ad, but that's not saying a whole lot. It's focus was a lot different--more on fun than functionality, and that's a good thing. Obviously slanting more toward casual gamers, which is probably smart, but why feature Sing so much? Maybe there will be a separate ad totally devoted to more "hardcore" games. I found it interesting Lego City was in it. Must mean it'll be out by the end of the year.

Yeah I was quite surprised at the showing of Lego City as well. Since every title they showed was a Nintendo published title, I would have hoped they would have showed Ninja Gaiden III or something as well. I think Ubisoft would really help the Wii U ad campaign if they started to show commercials for Rayman Legends and ZombiU. I wonder if Activision will show any Wii U specific trailers for Black Ops 2...doubtful as the Xbox 360 is still their primary audience.

Originally Posted by Drawin

UK: Sping, Sping, Sping!
USA: WUBWUBWUBWUBWUBWUUUUUB

Wii U Advertising Campaign Launch Video - YouTube

A nice commercial. Puts the UK one to shame, honestly. But where are the adults (not near kids)? I mean, show ZombiU or something. It was nice, I liked it... but it seemed to really push that it was for 7 year olds, and parents of those 7 year olds.

Originally Posted by ceramicsaturn

A nice commercial. Puts the UK one to shame, honestly. But where are the adults (not near kids)? I mean, show ZombiU or something. It was nice, I liked it... but it seemed to really push that it was for 7 year olds, and parents of those 7 year olds.

Exactly! I know family is part of their whole image - and the oddly placed granny dancing to the teenage girl singing was very weird - but where is the guy playing Ninja Gaiden III?

They probably didn't show Rayman or ZombiU because they wanted to show only Nintendo published titles, but still, show some slicing and dicing! I did like the well-placed nod to Nintendo TVii - brief, but it gets the point across it is more than just a game system.

Originally Posted by WoodenSaucer

Well, this commercial is 100 times better than the UK one, but I'm still disappointed. No "hardcore" games at all. It didn't really do anything at all to change their casual image. At least it wasn't overly corny and horrible quality, like the UK commercial.

Everyone else seems to feel the same way you do, but while I myself am not happy with the direction they went there, I totally understand it. They're going after the casual, Wii crowd first. Don't be surprised if the second commercial does the same thing. It's hard to juxtapose NSMBU with Zombiu or Ninja Gaiden within a short span of time and make it work, still appealing to that crowd. Nintendo fans are going to buy it, "hardcore" gamers not wholly devoted to one of the other two might buy it. Other gamers are going to have to be convinced, and a TV ad isn't going to do that on it's own. If Nintendo does do a "hardcore" ad, it probably won't be for a while, maybe even after launch.

I think this ad got the point across in a very short amount of time. IMO opinion it was way better that the UK one. If they follow this casual games ad with an ad that shows ''hardcore'' games, the Wii U campaign would be excellent.

It was more aimed at families in the 1st ad for USA. Which is smart since casual gamers are most important with Nintendo's side than with hardcore.

Nintendo just started targeted hardcore gamers with Wii U, so they'll advertise that later.

The winner right now that Nintendo needs to get is the casuals 1st.

Originally Posted by the ancient gamer

Everyone else seems to feel the same way you do, but while I myself am not happy with the direction they went there, I totally understand it. They're going after the casual, Wii crowd first. Don't be surprised if the second commercial does the same thing. It's hard to juxtapose NSMBU with Zombiu or Ninja Gaiden within a short span of time and make it work, still appealing to that crowd. Nintendo fans are going to buy it, "hardcore" gamers not wholly devoted to one of the other two might buy it. Other gamers are going to have to be convinced, and a TV ad isn't going to do that on it's own. If Nintendo does do a "hardcore" ad, it probably won't be for a while, maybe even after launch.

I think you're probably right. But it totally contradicts what they were saying in the beginning about going after the hardcore gamer.

Originally Posted by WoodenSaucer

I think you're probably right. But it totally contradicts what they were saying in the beginning about going after the hardcore gamer.

They could very well come out with some "hardcore" commercials. But Nintendo needs another huge success. Casuals first... well...that simply is a good business move.

Besides, ZombiU etc will have their own commercials I'm sure. Maybe Nintendo is banking on them advertising the hardcore side of things since, without games like Metroid, Nintendo doesn't have much to show right now for the core group.

Look at the Tekken Wii U commercials that have been playing for about a month as a decent example of this.

Originally Posted by ceramicsaturn

They could very well come out with some "hardcore" commercials. But Nintendo needs another huge success. Casuals first... well...that simply is a good business move.

Besides, ZombiU etc will have their own commercials I'm sure. Maybe Nintendo is banking on them advertising the hardcore side of things since, without games like Metroid, Nintendo doesn't have much to show right now for the core group.




Look at the Tekken Wii U commercials that have been playing for about a month as a decent example of this.

I think right now they're just advertising Wii U as 1 or a whole. Showing what the system can do.

Single ads for specific a game will probably come out after system releases.

The ad wasn't mind blowing Its an average okay ad. just imagine, what reaction would a hardcore gamer have? pffft yeah anther Wii whateverrr.

I kinda thought it kicked ass! It did show a lot of Nintendoland screenshots, and they decided to focus more on their party style games appealing to casual gamers. But I very much enjoyed the positive energy the ad seemed to exude. It didn't feel like any other ad I have ever seen before. People can't say they're copying Apple or something. And the final reveal and tagline were pretty damn cool. Let's see Ubisoft put out a Zombie U ad themselves since it has so much to show all on it's own. I think it would have been nice to see it in Nintendo's ad but would have been overshadowed due to the large number of other games shown and the chosen "over-the-shoulder" gameplay in the ad. With all the segments configured in the cube format, I'm sure we'll see smaller spots featuring individual games as well as the TVii feature, which was also present in this ad. Keep it up Nintendo!

EDIT: Though I enjoyed this commercial and feel in general it conveys the necessary information the public needs, I also have concluded because of all the confusion over Tablets (not table CS, :-p) that some might not be capable of discerning that it actually is a new game console, with a new controller. I expanded on this in my other thread, Tablet or Console?